Global Port Wine Company

Reinventing the Port Wine Experience

Quick Facts

With changing consumption habits and increasing competition in the drinks industry we partnered with a global port wine company to improve targeting of millennials

6 Weeks
Strategy, Proposition Design & Development
Mobile App

Our Brief

Lockyer was engaged by a global port wine company to define and design a value proposition aimed at millennials

What We Did

  • Conducted market research focused on trends in global drinks industry
  • Defined target market
  • Conducted user research with millennials to understand and prioritise pains, gains and jobs to be done
  • Ran proposition design workshops with key business and drinks industry stakeholders
  • Designed rapid prototype and conducted user testing with millennial customers
Targeting

The Outcome

  • Delivered prototype of Port wine experience app which included in app purchases, event booking and drinks recipes
  • Validated prototype with customers
  • Defined go to market plan for launch of Port wine app
Port Wine

Let's work together

Contact Us