Our Brief

To validate the hypothesis that ecommerce checkout users would adopt the new payment standard when presented alongside existing payment methods such as PayPal.

What We Did

• Defined hypotheses for user research
• Designed user research approach
• Defined survey questions and target audience
• Designed and developed functional checkout journey
• Ran A/B tests across different variations of payment methods in order to test propensity of customer adoption
• Iterated design of checkout journey to test conversion performance

The Outcome

• Collected survey results from 1000 respondents and validated against hypotheses
• Iterated on multiple designs to identify key drivers influencing new payment method adoption
• Gathered insights into key factors influencing new payment method adoption e.g. age, gender, income
• User research outputs fed into business case to integrate payment standard into client's existing ecommerce product.