Global Payment Processing Company

User Research Consumer Payment Preferences

Quick Facts

Lockyer was approached by a global payment processing company to understand the potential for adoption of a new payment standard proposed by EMVco and W3C.

4 weeks
User Research, Proposition Design & Development
A/B test and user survey

Our Brief

To validate the hypothesis that ecommerce checkout users would adopt the new payment standard when presented alongside existing payment methods such as PayPal.

What We Did

  • Defined hypotheses for user research
  • Designed user research approach
  • Defined survey questions and target audience
  • Designed and developed functional checkout journey
  • Ran A/B tests across different variations of payment methods in order to test propensity of customer adoption
  • Iterated design of checkout journey to test conversion performance
User Research Checkout Journey

The Outcome

  • Collected survey results from 1000 respondents and validated against hypotheses
  • Iterated on multiple designs to identify key drivers influencing new payment method adoption
  • Gathered insights into key factors influencing new payment method adoption e.g. age, gender, income
  • User research outputs fed into business case to integrate payment standard into client's existing ecommerce product.

Let's work together

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